Caso di studio: la città di El Paso
client Profile
At the foot of the Franklin Mountains, where Texas, New Mexico, and Mexico meet, El Paso is home to about 683,000 residents and forms a binational hub with its sister city, Ciudad Juárez.
Each year, the City's Purchasing & Strategic Sourcing Department hosts the Cooperative Purchasing Expo. The free event connects local businesses with government agencies and cooperative purchasing organizations, opening doors to public-sector contracts nationwide.
Abbiamo parlato con April Alvarado, Lead Financial Research Analyst, about how the City used Timely to sell booths faster and streamline registration, check-in, and badge printing for its 2026 Expo, all in one platform.
About April Alvarado - El Paso Expo Powerhouse
As Analista senior di ricerca finanziaria in the City of El Paso’s Purchasing & Strategic Sourcing Department, April Alvarado helps bring the Cooperative Purchasing Expo to life. She coordinates exhibitor registration, booth sales, and event logistics, and keeps businesses, agencies, and City teams aligned from planning to event day.
La sfida
The City of El Paso's Cooperative Purchasing Expo runs over two days: the first is dedicated to exhibitors, and the second opens to the public.
It brings together local businesses, government agencies, and cooperative purchasing organizations in one place, where vendors can explore contracting opportunities, build relationships, and learn how to do business with public entities.
For 2026, the team set an ambitious goal: grow exhibitor participation while delivering a fast, intuitive, and visually engaging registration experience for all participants.
To get there, the City needed a platform partner that could:
With 250 booths, 2,000+ registrants, and two audiences across two days, juggling separate tools wasn't an option. The City needed one platform to handle it all, so its team could focus on connecting local businesses with real opportunities.
La Soluzione
Timely provided the City with one platform to run the entire Expo, from the event website, booth sales, and registration, to event check-in, badge printing, and workshop attendance tracking.
Custom Expo Website Built by Timely
Timely's Servizi professionali team designed and launched the official Expo website in just a few days. It became the central hub for booth reservations, exhibitor registration, and attendee sign-ups.
Exhibitor Booth Reservations & Sales
Timely’s venue management software handled free and paid booth bookings, plus add-on sales for exhibitors, with real-time inventory so the City always knew what was available.
Multi-Channel Attendee Registration
Instant On-Site Check-in & Badge Printing
Workshop Attendance Tracking via QR Code
Expert Onboarding & Live Support
I risultati
Booth sales opened more than five weeks out, and 95% of booths sold (250 of 262), filling the floor for both days.
71% registered online, and onsite POS captured walk-ins. Both channels fed one system with a real-time view.
More than half registered on event days, yet QR check-in and badge printing handled 1,643 check-ins with no bottlenecks.
"Our experience with the Timely platform was seamless; it was user-friendly, fast, and visually engaging, which truly captured our audience's attention. By streamlining the process and providing an intuitive interface, we exceeded our attendance goals and made this year's event a huge success."
April Alvarado
Lead Financial Research Analyst · City of El Paso, Texas
