Discover how Timely helped Love Burlington empower the community to submit events to their destination events calendar, and, as a result, turned their online calendar into one of the most visited pages of their website.
JULIA CHALMERS, MARKETING COORDINATOR AT THE CITY OF BURLINGTON
Located on the easter shore of Lake Champlain, the City of Burlington, in the State of Vermont, has a population of almost 43,000 people. The city is home to a lively downtown area, a historic south, Church Street, and a vibrant and busy lifestyle.
Having a very touristic driven economy, the city was looking for way better way to support local businesses, and connect with the community and visitors. With that in mind, the city created the destination website Love Burlington.
Since events are one of the biggest reasons people come to visit the town, they realized they could use some help promoting and managing events more efficiently. That’s where Timely comes in.
For this case study, we talked to Julia Chalmers, Marketing Coordinator at the City of Burlington. Julia manages all local marketing initiatives and events. She explains how using Timely Event Calendar Software for Destination Marketing Organizations helped Love Burlington promote local businesses and events. As a result, it brought the community closer together.
Burlington is very unique in this way, where around 80% of all businesses are locally owned. Thus, the city needed a simple and efficient way to connect the community with small businesses around the city.
Prior to using Timely, the City of Burlington was relying on a PDF file posted online to share local information. Certainly, one of the biggest challenges the City of Burlington faced was having to regularly and manually update this PDF file every time a business, venue, or event holder changed information.
Moreover, receiving event submissions from the community was a big issue for them. According to Julia, the system they used before was wonky and messy. There were lots of back and forth between the event submitters and the website management team. In essence, it was very time consuming and labour intensive.
It was obvious for Julia that the city needed an online events calendar to link everyone in town. In addition, they needed a software that could allow easy event updates, and users to post their own events with ease.
By creating the website Love Burlington with a dedicated destination events calendar, the City of Burlington was able to showcase all events happening in the city, and surrounding areas. The new events calendar attracted more locals and visitors, and brought the community together.
With Timely event management tools, any updates on the event posts are shown automatically on the events calendar. Even for events imported from other sources. In addition, the system allows for automatic event change notification. Thus, ticket holders can know about changes in real time.
Most of the City of Burlington's events came, and continue to come, from local businesses and venues. Timely's event submission form feature enabled the city to easily receive event submissions from users. Importantly, events are submitted directly to the calendar, and the city retains total publishing control.
After adopting Timely Event Management Solutions, Love Burlington saw a huge increase on their website traffic. In fact, their events calendar page became one of the most visited pages on their website.
Having the possibility of connecting Timely Event Calendar with social media also had a powerful impact on their followers and interaction with the public. “Timely tools helped us gain more than 6,000 followers in less than a year”, commented Julia.
A nice and cute look with an easy to navigate interface was a very important factor for the city to choose Timely. According to Julia, the Event Submission tool is the one making the most difference for them.
“The Event submission feature is my absolute favorite thing. It has a nice design and is so easy to use. We haven't had any questions or complaints from the public using it, which is great!”, Julia added.
“We're definitely excited about this new destination event arm and building it up. We get calls to the city's office with people that want to plan their trips to Burlington, and we send them to Love Burlington's events calendar page. They love it!”
- Julia Chalmers, Marketing Coordinator at the City of Burlington, Vermont -
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