Updated December 13, 2021
Do you have a calendar full of truly inspiring events but are struggling with how to promote your event online?
With an assist from technology, you can harness creative ways to promote an event that will have your whole community marking their calendars.
To help you successfully market your event online, we built a list of five proven strategies.
Enacting these best practices won’t just get you noticed: They’ll also help you create brand awareness and engage with your audience.
Read on to learn five ways to get your event the attention it deserves.
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Using Timely's Social Sharing buttons, sharing and promoting your events on social media platforms from your public calendar is super easy and saves you a lot of time!
Email might be old-school, but it is still the most reliable and widely used means of communication and promotion. It is also the easiest to monetize. You can automatically funnel your events to a MailChimp account and build your lists based on location, segment, or anything else you can think of.
Brand advocates are the customer type found at the very top of the ladder of loyalty and are a great way to promote your event business, online and offline.
They rave about a business as often as possible, to friends, family and anybody in their network. Once people start actively planning their schedule based on your calendar of events, you have them hooked.
However, for these brand advocates to share the details of your events, they need to know about how incredible your events are.
To encourage social sharing among brand advocates, consider sending past attendees a discounted offer for future attendance.
Additionally, if you have quotes and photos focused on how much individuals enjoyed your past event, be sure to share those across your social channels and tag the speakers for added reach.
Click here to learn more about ways to increase customer loyalty.
While we spoke a bit above about using the power of social channels to promote your event, in this section we share a platform-by-platform guide to making your event a community beacon.
Identify influencers related to your business and motivate them to spread the word about your events calendar. This strategy can help increase exposure to a relevant audience and could secure more attendees.
Your collaboration partner can shout-out your events calendar in exchange for either payment or a shout-out in return. In today’s world, individuals can have a bigger influence than companies.
The world of influencer marketing is growing daily. You can offer influencers free event attendance in exchange for shouting out your event on their social channels or even monetize their efforts to share your upcoming happening.
Either way, having influencers add their voice to the credibility of your event can take you to the next attendance level.
Click here for more information.
While some methods could require some financial investment, such as sending newsletters with prizes, most of these tips to boost your event's engagement cost very little, if anything at all.
Now you are ready to go! With these five proven tips, you are ready to promote your event business using technology, to create more connections between you and your customers, and spread the word about your amazing events to the world!
And once you have your events being promoted and growing, get ready to take ticket sales and registrations!
If you want to know more Timely company and product update news, please visit our Event Management Blog. There is always something new happening at Timely, so we do our best to keep our clients on the loop!
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