Promote your Event Business with Technology: 5 Proven Tips

Now that you have an awesome calendar, full of great events, and a process to get a steady stream of rich and reliable events flowing directly to your calendar – it is time to get your calendar known.

If you are looking for ways to build your brand, spread awareness about your events calendar, and establish connections between you and your customers, we are here to help! We have created a list of strategies that will help promote your event business.

Here are 5 ways to do it:

1. Get a Timely Event Calendar for your Website


2. Share Upcoming Events on Newsletters

Email might be old-school, but it is still the most reliable and widely used means of communication. It is also the easiest to monetize. You can automatically funnel your events to a MailChimp account and build your lists based on location, segment, or anything else you can think of.

Building a Newsletter list

  • Make it easy for people to add themselves to your lists. Put a sign-up form on your site and if you want to turbo-boost your list size, use prizes. Best practices have shown that you’ll get more sign-ups if you have a few bigger prizes than if you have lots of little ones.
  • Use this psychology and bundle up big prizes. Bundle up donated prizes (you give the PR) and consider a monthly prize set. Make sure you promote the winners and have them mention you on social media as they enjoy their prizes. Click here for more information on how to accelerate the growth of your email list with giveaways.

3. Increase Customer Loyalty

Brand advocates are the customer type found at the very top of the ladder of loyalty and are a great way to promote your event business.

They rave about a business as often as possible, to friends, family and anybody in their network. Once people start actively planning their schedule based on your calendar of events, you have them hooked.

Click here to learn more about ways to increase customer loyalty.

4. Promote your Event Business on Social Media


  • A total must. Don’t be shy on the mentions and retweets. Twitter is one of the quickest ways to build relationships among venues, sponsors, advertisers and other partners. Mention them if you are promoting any of their events and you will be seen by their audience.
  • Create hashtags around campaigns.
  • Narrow down your content and include a clear CTA, keep it easy for a skim read.
  • Use the Twitter feature to tweet your events automatically before they happen. This is a nice way of systematically adding content to your Twitter roll.


  • Although Facebook is becoming difficult to monetize, it’s important to have a presence nonetheless. Use Facebook to help build your community – but always drive people back to your website.
  • Use high-quality images and targeted hashtags to increase exposure. Do regular postings to stay on people’s radar and have them engage enough that you muster up a few comments per post. Like mentions on Twitter, don’t be shy to tag people if you want them to see your post.

Others (Instagram, Google +, Tumblr, Pinterest, etc)

  • Create posts ahead of time using images and videos, a few hashtags and schedule them to multiple platforms at once by using Facebook or Hootsuite.
  • Get creative and branch out to other platforms to increase your audience engagement. People expect you to go to them.
  • Pinterest can be used effectively. Consider setting up a board of your favourite event images from your calendar. This is not only a good way to reach an audience differently, but you will raise the bar in the images people choose when posting on your site. Better images will improve your calendar tremendously. For example: You could host a monthly prize for the best image.

5. Collaborate with Influencers

Identify influencers related to your business and motivate them to spread the word about your events calendar. This strategy can help increase exposure to a relevant audience and could secure more attendees.

Your collaboration partner can shout-out your events calendar in exchange for either payment or a shout-out in return. In today’s world, individuals can have a bigger influence than companies.

Click here for more information.

Now you are ready to go! With these 5 tips, you can weigh your options and properly plan for the future.

While some methods require a significant financial investment, such as hosting a launch party with prizes, most of these tips to boost engagement cost very little, if anything at all.

Promote your Event Business with Timely Event Management Software Solutions