Find out how Timely helped 517 Living create a stronger, closer and more engaged community for the city of Lansing, in Michigan, USA, with its community calendar.
SARAH PIERCE OWNER AND CREATOR OF 517 LIVING.
The Greater Lansing Area, in Michigan, had a reputation of not having too much to offer to its residents in regards to recreation and events.
But Sarah Pierce had a different opinion. For her, the city and surroundings had a lot to offer, and the real issue was just a matter of how to communicate that to the community and visitors.
In 2014, Sarah launched the 517 Living twitter account. With a mission of connecting residents and visitors with local, life-enhancing events, activities, business, and people, she began sharing local events and things happening around the area. Very quickly, her profile boomed.
Sarah realized, then, that the demand for such pages was high in Lansing, and decided to create a website with a calendar of events. In 2016, she launched the 517 Living website.
The website - which uses Timely Event Calendar Software for Media & Event Promoters - showcases all events and things happening around the Greater Lansing Area. It is a beautiful and easy to navigate site.
With limited marketing funds and working on her own time, at first Sarah considered a simple calendar widget. However, adding everything that was going on in the area manually to the calendar was too time-consuming for her.
Sarah needed a way for business, event planners and others to be able to add their own events to her calendar. “I wanted people to add their own events to the calendar without me needing to have that extra work. I searched online and found Timely. It had all the functionalities I needed.”, she added.
One of the many tools provided by Timely is the event submission form. It allowed the community to submit events to the calendar, while keeping 517 Living with full publishing controls. In addition, it could be used to generate automatic advertising revenue.
Timely's tools allowed 517 Living and the community to easily share events on social media. Consequently, it offered more visibility to the calendar. Moreover, Sarah saved precious time by posting events automatically to Facebook and Twitter directly from Timely's dashboard.
By organizing events into categories and tags, 517 Living was able to showcase various types of local events. Users could filter events and find exactly what they were looking for on the community calendar, as well as expand their search by venue and organizer.
Since its inception in 2014, 517 Living has become the hub of events for the Greater Lansing Area.
“The event calendar brought information and a new vibe to the city. It helped connect the community with local events and businesses, and made everyone proud of our city”, added Sarah.
And Timely played a big part in the success of the website. According to Sarah, Timely makes up almost 100% of all the website traffic, and helped increase its social media followers.
By extension, Timely's software solutions helped several local businesses that promoted events to be known by the community and visitors. It also helped local nonprofits to promote events and raise money.
“Most people around Lansing would say that 517 Living changed the entire area. There are more events happening, and more people attending them. Locals are now happy about where they live”, explained Sarah.
The success of Sarah's website was so big that she became influential and very popular in the Great Lansing Area. Indeed, 517 Living now hosts its own annual event promoting local businesses and attractions, the 517 Community Week.
It is safe to say that Timely Event Calendar Software helped 517 Living in several ways, including:
“The Timely Software allowed me to connect with local organizations and event venues, boosted the impact of the calendar, and grew the community in general”.
- SARAH PIERCE, OWNER AND CREATOR OF 517 LIVING -
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