The purpose of an online event calendar is to create a centralized hub for community members to discover what’s going on in their local area and to generate revenue. So if you are struggling to make an existing calendar profitable and looking for ways to monetize your event business, we are here to help!
We have come up with a complete list that showcases 6 great ways to create more revenue for your event business with Timely Event Management Software Solutions.
Are other businesses posting their events on your website? Because if they are, we have got a solution for you to monetize your event calendar into a revenue stream.
Since event promoters are interested in the service of promotion, this is the perfect time to ask them to pay for additional services while getting their event seen by more people.
Learn how to set up EventPromote here
By charging other businesses to include their event listings on your calendar is a great way to monetize your event business. As a result, you will open the door to new revenue opportunities and make your calendar more functional and captivating for readers.
Follow these steps for best practices:
Use Google AdSense if you have open spots you can’t fill. AdSense is a free, simple way to monetize your event business by placing ads on your website.
Note: It is recommend going this route as a last resort – revenue is generally slim, ads aren’t always local, and you aren’t building any relationships with your advertisers/sponsors.
Business directories can rock – if you do them well.
Have a general listing page (some Hubs do this for free to entice businesses to pay for a linking, individualized page).
Slightly more laborious than other strategies to monetize your event business. Here’s a few ways you can promote a business or their events. You can also combine these ideas with EventPromote (check number 1 above).
Note: putting the featured events widget on your homepage and your full calendar on another drives more value for featured events.
Set up an affiliate program so your organization earns some money for all referral ticket sales. Earn a share of commission/fees from tickets or registration bought for events listed on your website.
Monetizing your events calendar is easy with these 6 tips!
We hope these options help you explore your choices for revenue streams. Strategize a plan and creatively use these ideas to generate more revenue to your event business and attract new clients.
If you want to know more Timely company and product update news, please visit our Event Management Blog. There is always something new happening at Timely, so we do our best to keep our clients on the loop!
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