How Can Event Management Software Help Promote Your Event

Promoting an event takes time and it takes skill. With so many marketing channels, you need to be strategic about how you promote your event. After all, you want to reach the right audience and get the intended people to the event. So how do you meet your intended audience where they are? Is there any software to help promote your event?

Long gone are the days of pinning flyers to community bulletin boards and hoping people pull off a paper tab for entry. In this digital age, there are several event marketing tools available to you. These event promotion softwares can streamline your efforts. Moreover, they can make promoting your event not only easier than ever before, but also more effective. 

Check out some of the ways that event management software can help you promote events, bolstering your event marketing and promotion strategy.

Consolidate Your Efforts With an Interactive Event Calendar

With Timely event calendar software, you can showcase all your event information with style. It does not matter if you are a small, medium or large organization. Also, it does not matter which business you are in, being performing arts, tourism, education or any other. Timely events calendar can help you connect with your audience and promote your events with ease.  

Timely's white label widget can be embedded on your own website. This way, you can showcase all events as an online event listing. In addition, Timely's event marketing system is completely customizable to fit you and your brand. So, you can make sure your style and brand are in constant alignment.

What’s more, Timely event calendar software doesn’t simply hold space for the event time and date, but also allows you to upload images, videos, event documents, links or other materials. This means all of your event information can live in one location. Certainly, this makes it easier for users and potential attendees to review and gain interest on your events. 

Highlight your Featured Events

In addition, with an event promotion software like Timely, you can highlight specific events within your calendar. You can add a “featured” label to each event. Alternatively, you can showcase them on a separated slider or carousel on top of your events calendar or on another page of your website.

These features will certainly help promote your events even more!

Reach Attendees Where They Are

There are additional benefits to making use of an event marketing tool. For example, you can push automated updates directly to social media from your event promotion software. 

There is no denying that social media presence is crucial when it comes to promotional best practices. Indeed, with social media you can reach a wide audience without having to spend a fortune on marketing and PR costs. For this reason, event calendar software plus social media efforts equals smart event marketing software for small, medium and large businesses. 

Regarding social integrations, Timely integrates with Facebook and Twitter to post events automatically, saving time and increasing productivity. In addition, you website visitors can use Timely's social share buttons to share your event posts with their own network.

If you are a small business, for instance, or perhaps work for a college and your budget for event promotion is not what you wish it could be, don’t worry. Being able to leverage social media from your event management calendar is a bonus that goes a long way in helping you promote your event to the widest audience possible, without a massive budget or overhead.

Send Personalized Emails with Event Promotion Tools

This online event promotional tool also enables you to send event updates. Whether that means an ongoing newsletter in the months building up to the event, or making people aware of your email marketing campaign and doubling down on your efforts.  

One of the best ways to reach attendees where they are is with MailChimp integration, which will walk you step-by-step through the entire process. Surely, this will help you promote your events faster, saving time and increasing productivity.

The Fun Doesn’t Stop With the Calendar

A bonus is that with this form of event registration features, you won’t send your attendees to third party sites to complete their event registration or ticket purchase. This means that you have total control from beginning to end. 

And when it comes to user experience and retaining interested people, keeping the functionality in one space is always preferred. Nobody likes it when they are looking at details for an event and then when they click for more information, or to purchase a ticket, they are sent somewhere else. A best practice when it comes to promotion is to keep people engaged and involved with your materials or information. And that is exactly how Timely event ticketing software works. 

Learn More About Timely's Event Marketing Tools to Help Promote Your Events

There are many online event marketing systems that can help you promote events in a way that ensures they are successful. Check all our product features, or request a meeting with our team today!